SEO Plus Digital Media Marketing Course

SEO Plus Digital Media Marketing Course

* Search Engine Optimization
1-On-Page SEO
2-Off-Page SEO
On-Page SEO
Keyword Research and Selections
Meta Tag Creations
Content Optimizations
On-page Related SEO Friendly Changes
 
Off-page SEO
Inbound Link and Link Building
SEO Strategy and SEO Ranking
Tools & Techniques
 
SEARCH MARKETING
Google Adwords, Google webmaster,
Online advertising & Ad Networks
Keyword Research and Selection
Creation of Search Campaigns
Landing Page Optimization
    Introduction
    Types of Landing Pages
    Principles of Landing Page Design
    Building a Landing Page Step By Step
    Monitoring and Optimizing
    Best Practises
Targeting and Budgets
Optimizing Ad Performance
Campaign Scheduling and Management
 
DISPLAY  ADS
Types of Display Advertising
Different Online advertising platforms
Creating Banner Ads
Running Effective Ads
Ad Formats & Ad Features 
Campaign Planning & Budget
Tracking your Campaign
 
Lead Generation
 
    Twitter Lead Generation Strategies
    LinkedIn Lead Generation Strategies
    Instagram Lead Generation Strategies
    FaceBook Lead Generation Strategies
 
SOCIAL MEDIA MARKETING
Key Concepts  of Social Media 
Setting Goals and Priorities 
Campaign Designing
Advertising on Various Social Media Platforms like FB, Twitter, Linkedin, Google+ etc
Planning & Executing Campaign
AdSense and Blogging
Tools & Techniques
 
EMAIL MARKETING
Key Email Marketing Concepts 
Email Design, Structure & Delivery
Online & Offline Data Capture
Email Scheduling
Campaign Process Optimization
Measurement
Best Practices 
ANALYTICS
Key Analytics Concepts
Traffic Sources
Scheduling & Delivery
Bounce Rate
Site Speed
Site Search
Events
Conversions
ecommerce
Reporting
 
STRATEGY & PLANNING
Situation Analysis, Planning, Budget, Measurement
Information Gathering & Research
Key Strategies
Planning Concepts & Methodologies
Best Practice Case Studies
Online Reputation Management